Written by Jack Renshaw in News,
Who’s visiting my website? And how can I find out?
Almost six years ago, we wrote an article on how you can find out who’s visiting your website. Although much of what we included in that article is still very valid; a lot has happened since then. The tool we use is the same, but its functions and benefits have improved exponentially.
Leadfeeder continues to be the market-leading tool that has helped us win clients over the years. In short, Leadfeeder shows you the companies that visit your website. Installation is as simple as adding some tracking code to your website and you’re good to go. What you do with that information is then up to you. But since we integrated Leadfeeder into our HubSpot account, ‘window shoppers’ that visit our website are sent into our prospect pipeline to follow up.
Leadfeeder get their information from a combination of Google Analytics and IP data. This combination can show you not just who has visited your website but when and how qualified a lead they are, based on-site behaviours. Although Google Analytics plays a large part, in page visit data, for instance, IP data is the key to who is visiting your website. Leadfeeder filters out internet service providers and personal users and focuses on the companies that are visiting your website. If you want to find out more about how Leadfeeder works and the product itself, we’ve written about that before and you can read that article here.
But, yes, this is all still GDPR compliant, you can find out how that’s covered and how the data is used and stored here.
So, what does your dashboard look like when you log in to Leadfeeder.
Although company information has been blurred out to protect our own data, you should gather an idea of how it works. On the left you can see what look like progress bars, these bars show the strength of a lead. They factor in aspects like the company itself, what pages they visited on your website and for how long. Over the past week, we can see a list of all the companies who have visited our site. In the visits section, we can see all of the pages they viewed and how long they spent on each. All of this can then frame the conversations we then have with the company when we follow up.
We might start that conversation through the contact details available on LinkedIn or through the company details Leadfeeder includes. We internally link Leadfeeder to our HubSpot account, which then filters in only the good ‘qualified’ leads. These start at the beginning of our deal pipeline, where we make contact, and we move them along if the response is positive – obviously. There are also a new range of features that have just been released by Leadfeeder to improve performance and integrations with other marketing and sales tools. Some of these are listed below with guidance on how they could help you:
Improved HubSpot integration
You can now identify and track the behaviour of individuals visiting your website. You’ll now be able to see more detail as to what users did while on your website whilst viewing in HubSpot. Something that I find very useful as I use both tools.
New UI updates
New lead details – view more relevant information about a company above the fold. Easier to see, easier to read.
WhatsApp-like ‘last seen’ info under company details, making it clearer to see the last time a company visited your website.
Refreshed design for the controls of the company timeline.
Real-time lead alerts
Now you get alarmed in the UI in real-time when there are new companies on your site. Meaning you can follow up quickly and start conversations, via Live Chat, for example, when the user has your business front of mind.
Apply automation workflows to historical leads
Applying automation will help organise historical leads meaning you don’t have to manually assign or segment any legacy leads.
If you want to find out who’s visiting your website or you’d like to know more about Leadfeeder and its range of new features, we can help get you started via the link below.
Click here to find out more