Whilst all customers benefit from our consultative approach, you may need a pure play consultation partner. That may be because you’re a start-up, you’re looking to rebrand or it might be that you’re looking at digital transformation.
Whichever it is, Carpe Diem offers a sounding board of knowledge and experience across marketing, sales, recruitment and operations.
Steps to Success
- Discovery – 20 Questions And More
- Competitor Landscaping – Comparison Analysis
- Customer Profiling – Defining Your Sweet Spot
- Customer Journey – Mapping Touchpoints To Conversion
- Brand Positioning – Standing Out For What You Stand For
- Lo-Fi Prototyping – An Optional Paper Based Hack
- Scope Of Works – Briefs Against Needs
- The Report – Collation Into A Strategic Plan
Book here for a free initial consultation.
Culture Warrington Use Case
Warrington is a net importer of commuters and a net exporter of audiences. The population swells during the day, on the outskirts, and contracts of an evening and at weekends.
And, whilst most of Cheshire is “Wealthy, qualified established families”, the town includes residents who are “Just about managing” and the whole region has an aging population with growth projected to be almost half the national average.
Leveraging data from Audience Finder, we were able to map and analyse not only the competitive landscape but also to profile customers against known purchasing behaviours.
And our positioning recommendation has informed not just a revised brand architecture but customer experience modelling through user journeys and a complete website redesign, integrating with the Spektrix ticketing system.
Castleton Use Case
Following mergers and acquisitions, Castleton’s portfolio had grown significantly. Clarity on how a holistic offer didn’t preclude individual product purchases required a mechanic to demonstrate the parts as well as the whole.
As a result of profiling and, crucially, customer journey mapping; we were able to provide the marketing department with context to garner board approval for a new ‘family’ architecture.