Having worked both in-house and agency side from fashion to pharma with established organisations and startup clients, her aim is to deliver sustainable transformation by aligning processes and mindsets to client short, mid, and long-term objectives. Her delivery is hands-on, adaptable and pragmatic, achieving results by embedding into each organisation, relating to collective audiences at varying levels and constantly asking the questions “What is the end use for this solution?” and “Are we pushing ourselves to create the best end product for our budget?”.